Martine Rose’s new Nike Shox collab pays homage to women in football

North London-based designer Martine Rose has just announced her latest collaboration with Nike, unveiling a new Nike Shox Mule MR4 with the help of several pioneers in the women’s game.

Martine Rose offers a reinvented version of the classic Shox style, which, in keeping with the designer’s spirit, with a raised “shox” bubble created to resemble a heel, with a square-shaped toe box – referencing the iconic mules of Rose label – incorporated into a shoe that has become synonymous with UK underground and youth subcultures.

Martine Rose, photographer Pascal Gambarte and stylist and art director Tamara Rothstein traveled across Europe to photograph nine women whose love and commitment to the beautiful game is felt across the continent. Speaking to Vogue about the women involved, Rose said: “We have a pilot, we have mothers, we have a human rights lawyer… These are the stories that we have to tell, that women overcome incredible obstacles to play for free.”

The nine women highlighted include Hope Powell, England’s first black manager, who played 66 times for her country after the ban was lifted in 1971; Maria Romanchenko, a Ukrainian gamer who fled to the Netherlands after the outbreak of war and is training to become a professional while studying design and working as a bartender; Ruth Ruano, whose photo of her breastfeeding her daughter in a canoe in 2019 went viral (with corresponding vitriol); and Khartoum Dembelé and Founé Diawara, the duo behind Les Hijabeuses, a group of young Muslim female footballers who banded together due to the French Football Federation’s ban on the hijab.

The campaign has continued since Rose explored football with Nike last year; which featured a special football shirt inspired by the “Lost Lionesses”, a team of English players who flew to Mexico in 1971 to compete in the Women’s World Cup after facing nearly two decades of bans from practice this sport in their country of origin.

Speaking to Vogue about the new collaborative silhouette, Rose said: “We were working on a few ideas and the one that stood out the most was, ‘How do we make a sneaker a smart shoe? be a challenge. We really wanted to do ‘shox’ like a high heel… (and) Nike supported us and encouraged the factory to go for it and eventually we came across this style that works really well. It really is a beautiful shape.

The model will be available in white and red/black colorways (plus a third special-edition silver model for Rose’s friends and family) and goes on sale July 7 on the Martine Rose’s websiteahead of the next Women’s Euros, before a larger special capsule is unveiled next year.

Admire each of the portraits featuring the nine women facing the countryside below.

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