Vans recently announced a Pride Month collaboration to showcase the work of four left-wing LGBTQIA + artists Serena Isioma, Mich Miller, Tyris Winter and Sam McGuire. Photos: Pride Americas
Vans recently announced a Pride Month collaboration to showcase the work of four LGBTQIA + artists. singer and songwriter Serena Isioma; painter, designer and printmaker Mich Miller; Get Lit poet Tyris Winter; and skateboarder, photographer and creative director Sam McGuire are all featured in a short film “Together Like Ourselves”, which shows each artist engaged in different stages of their creative process.
“I grew up not really seeing my portrayal,” Winter said. “So I thought, ‘If I can’t see it, why can’t I?’ “
An extension of Vans’ continuing mission of equitable support for artists, the Costa Mesa, California brand celebrates the authenticity and self-expression of these designers, providing a safe space to be themselves.
“I know there are a lot of people like me, but they just aren’t shown,” Serena Isioma explained. “So it’s cool now that there are people like me who are thriving in their careers. “
Each artist works in a distinct specialty, which blends in beautifully with the video to convey a sense of joy through artistic expression. In the video, viewers learn how artists’ creative processes are guided by their queer identities.
“My photography celebrates being comfortable with yourself,” said Sam McGuire.
This celebration of who these artists are and how they create is part of Vans’ efforts to recognize and advocate as an ally of the LGBTQIA + community. Through this project, the skate-lifestyle brand hopes to amplify the voices of the LGBTQIA + community in order to promote strong self-esteem.
“Right now there is a lot of bittersweet in the world,” noted Mich Miller. “As a queer person, I feel a lot of bittersweetness. “
In addition to supporting these artists, Vans also pledged to donate $ 200,000 to four global LGBTQIA + support organizations. GLSEN, CASA 1, Where Love is Illegal and Tokyo Rainbow Pride will all benefit from the Vans Pride Month campaign.
“With this pride, Vans is teaming up with LGBTQ + creators who embrace the messy process of living in the moment,” a company statement said. “Those who shamelessly face each day in their own truth, identity, art and expression. “
Although the video “Together like ourselves” can be viewed via Vans YouTube channel , throughout June, the brand will continue to offer programming featuring LGBTQIA + voices via live broadcasts on its channel 66. These events include a set by DJ Laura Jane Grace on June 16 at 12:00 noon. PST and Drag City Radio on June 25 at 12:00 p.m. PST. Grace will return to host a panel and perform live on June 25 at 2 p.m. PST.