Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand Builder Shaun Neff Announce Launch of Game-Changing NFT Platform

When contemporary artist Nina Chanel Abney, brand guru Shaun Neff and gallery owner Todd Kramer started discussing concepts for Nina’s first step into NFTs, they discovered something that all great entrepreneurs are looking for: a problem.

“We felt there was a huge lack in today’s market for a trusted platform for artists that is highly curated,” Neff said. Entrepreneur. “There are so many projects out there – from the super-legitimate to the infamous rug draw – and it’s hard to research what’s good and what’s bad.”

And so Neff quickly did what he does best. He assembled a great team of talented and passionate artists and business leaders to build what they needed that didn’t exist. The result is GODA (Digital Asset Gallery), a highly curated NFT hitting platform for successful and respected contemporary artists. “The goal is to build a trusted artistic community within this new digital world,” says Neff.


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Among the founding members of the GODA team is the visionary Pharrell Williams, winner of 13 Grammy Awards. “For me, with GODA, we are building a bridge,” he explains. “It is indeed a bridge that gives world-class artists a clear and accommodating path to exploit this new digital opportunity. Artists have traditionally relied on a secular model, often exclusively. Well done, it’s a new frontier.

Nina Chanel Abney, whose vast and dynamic works can be seen in museums around the world, says she is thrilled with the possibilities that GODA can offer artists. “I’m always looking to go to new places where contemporary artists or artists from underrepresented communities aren’t widely represented,” she explains. “I am entering completely new territory, and although it was a bit overwhelming at first due to all the new information I had to learn and process, it was extremely exciting. I had a lot of fun learning and to explore this space.

There’s no doubt that NFTs have transformed the art world, says Neff. The artistic and financial possibilities are limitless. “NFTs allow the artist to receive majority compensation for their work and a better way to build community. And the space opens the door to more collectors and allows for unique utility and benefits that traditional art cannot provide. Additionally, the ability to trade and sell directly is a game-changer for art collectors.

Related: Here’s a Beginner’s Guide to Crypto, NFTs, and the Metaverse

“With GODA, we are making art – classic and new age – much more accessible, more valuable and open to more artists. Smart contracts have enabled a new level of empowerment,” adds Pharrell.

Despite the novelty of the space and the still unknown possibilities offered by Web3, the heart of this enterprise remains in the hands and the passion of the artists. “Visually, the creative process wasn’t much different for me,” says Nina. “For my next NFT project, I created strokes by hand and then vectorized everything to modify them further. It’s basically the same approach I take when creating many of my other projects like murals, commercial products and animation.

For Pharrell, the process of collaborating on NFTs is no different than in other mediums. “Whether you can make art on canvas or make art on a digital platform, it always takes talent to create something beautiful,” he says. “What I love about this project is how far this artwork can go.”

Related: Make your brand a household name using the power of NFTs

GODA, whose team also includes innovators Easy Tobar, J1mmy.eth and Nick Adler, is gearing up to launch Nina’s NFT soon and while they don’t share any details, Pharrell is confident it “will blow people away “. Head toward God for updates regarding the project, and to win a GODA Mint Pass that will grant you access to all future art drops.

“I hope I can use my NFT project to engage supporters of my work outside of social media and create a bridge between the digital NFT space and the physical art world,” says Nina. “And I look forward to using the resources we’ve brought together at GODA to support the efforts of artists from underrepresented communities.”

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This article originally appeared on entrepreneur.com

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